TreeHacks
1 of 2 designers organizing the largest collegiate hackathon
Timeline
Role
Team
Skills
Overview
I designed all merchandise, marketing materials, physical, and UI/UX elements
Design/Product
Designed flyers, social media posts,
Designed __, going through many iterations on a tight deadline
Execution
Researched sustainable and affordable merch options
Ordered
Contacted vendors
Distributed merch to all 1000+ hackers!
How might we create low-pressure opportunities within Coupa Cafe that leverage its casual and central location to encourage thoughtful conversations among Stanford students?
Ideation
I brainstormed 30+ solutions and sorted them by feasibility and uniqueness
Figma
The final product is a 3D-printed dice with a different conversation questions on all 6 sides
Check out all the work on the Figma page!
Testing
A 5-hour casual drop-in testing session was run with 28 total participants
Feedback
I implemented both verbal 1-on-1 casual interviews and a feedback form, gaining 28 responses
Created a short Google Form with quantified questions and anonymous responses. A QR code for easy (and optional) scanning to remove any pressure. Incentivized participation by doing a raffle for Coupa Gift Cards
40%
increase in people feeling closer to their conversation partner
100%
of users want to see this permanently at Coupa Cafe
What needs to be improved?
“I think that {this question} would be too awkward to ask if it were landed on during the first roll.” — Participant #26
Takeaways
To implement Dice Breakers at Stanford's Coupa Cafe
Next Up:
